At
the time Kissan was formed, consumers had limited purchasing power. Thus Kissan adopted
a low-cost price strategy to make its products affordable and attractive
to consumers by guaranteeing them value for money. Despite
competition, it ensured that the product mix and the sequence in which Kissan
introduces its products is consistent with the core philosophy of providing jam
at a basic, affordable price to appeal to the common masses. This helped Kissan
Jam to create its brand image in the household sector of the society.
The current prices are:
Kissan Mixed fruit jam
500 gms bottle: Rs.110
200 gms bottle: Rs.48
15 gms sachet- Rs.2
100 gms tub- Rs.24
70 gms squeeze tube- Rs.24
No comments:
Post a Comment