Who all will buy Kissan Jam?
-A major consumer segment for Kissan is kids and the younger
generation. Mothers buy Kissan Jam for their children to give them something
that is nutritious and at the same time tasty for them to eat.
-However, it can also be anyone who wishes to have a swift ,tasty
and wholesome breakfast or snack. So this would include people living outside
their homes in paying guests or hostels who want tasty and healthy on the go
food.
What problem will it solve?
Kids want tasty food and in the process they end up eating
more junk food and less nutritious food. With Kissan jam being a combination of
good taste and nutrition, it will solve the purpose for both mothers and
children.
Also, it will solve the problem of a healthy and a tasty
spread for a swift breakfast or snack.
Which attributes of the product are important and
why?
-The unique taste
-Taste combined with nutrition
- Easy to use squeezee packs and sachets viz-a-viz
the glass bottle
So a consumer usually goes through the following
steps before making a buying decision:
No comments:
Post a Comment