Kissan Jam- An introduction

How Jams came into play:

The Romans were the first to record their methods for preserving fruit and producing jam to store for the harder winter months when fruit was scarce. Originally jams were made using sweeteners such as honey, but as sugar began to be imported from the British colonies this became the preferred sweetener.

A common problem when producing the first jams and chutneys was storing it. In order to stop the preserves from spoiling the storage container needed to be airtight. It wasn’t until the mid nineteenth century, when Caleb Kilner developed the revolutionary glass plug and liner method, that a reliable and safe method of storing became available.

So from a simple need to preserve fruits to storing them, came the concept of jams, which Kissan then introduced as an exciting, delicious and healthy product.

Kissan is a food brand that originated in 1935,was acquired by Brooke Bond in 1993 from UB group, after which it formed an independent brand under HUL in 1994.

The brand offers a variety of products like ketchups,jams,ready to drink products etc. Today, it is one of the most trusted brands in India.  It has been a heritage brand in providing happiness to millions of families.,finding a way to keep both mothers and kids happy. In the year 2000, the brand was worth Rs. 400 crores. It is the market leader in the jam segment with 65% of the market share.

So for anyone who wants a quick and delicious snack, Kissan jam is the solution-whether you spread it over bread,roti or add it to your ice cream, you get a  mouthwatering snack within minutes. Summarizing it in one sentence, I would say - it is a rare combination of good taste and good health.