Creating and delivering value

Theoretically speaking, customer perceived value is the difference between the prospective customer’s evaluation of all the benefits and and all the costs of an offering and the perceived alternatives.

So how does Kissan jam add value to the customer?

Strong Brand Image: It adds phenomenal value with it’s strong brand presence, being a brand that is trusted by millions of people. Today it is more than just a bottle of jam, it’s about kids eating happily and growing up happily.

So when a mother buys Kissan jam for her children, the value to her is the satisfaction of feeding her children with tasty and nutritional food. For children, it is the unique taste that adds value.

Competitive price: Kissan Jam is sold at a price almost equivalent to that of it’s competitors.

The fun factor: Targeted majorly at kids, Kissan Jam has always had a fun factor to it. This has been seen in it’s excellent advertising and visibility. The jammy ad campaign with Rahul Dravid,the roti disappears with jam advertisement,the Kissan Jammy art carnival are just some examples of how it has created value with it’s fun factor that kids can relate to.

Product diversity: But it’s not just children who love Kissan Jam, a lot of people who wish to have a delicious wholesome snack consume Kissan Jam. Apart from the unique taste, it also adds value with it’s product diversity i.e  a variety of different flavors like pineapple, mango, orange, strawberry, guava etc. which give more choice to consumers.

Innovative Packaging: For those who like a quick on the go snack , Kissan Jam comes in easy to use squeeze packs and sachets. It is also available in tubs packaging. This makes it easy for customers to buy in different quantities as per their needs and also easier to use viz-a-viz the glass bottle, considering that a major consumer segment is children.

Easily available:Kissan Jam also has one of the strongest distribution channels so the product is easily available in most stores across India.

Value to retailer: For the retailer, Kissan Jam can add value when he/she keeps complementary goods along with it.  For example: bread